Who We Are

Palm Coast and the Flagler Beaches (PCFB) is the department under the Flagler County Board of County Commissioners that functions as the official destination and tourism marketing and management organization for the entire county.

Palm Coast and the Flagler Beaches is the consumer-friendly name by which the Tourism Development Office does business.

The PCFB office is currently comprised of six employees:

Amy Lukasik, Tourism Development Director

Debra Naughton, Destination Development and Community Engagement Manager

Candi Breckenridge, Marketing Media Manager

Dolores Key, Economic Development Manager

Christina Hutsell, Administrative Assistant

Nina Dessner, Tourism Liason

What We Do

PCFB's mission is to contribute to the economic well-being of Flagler County and its citizens to promote the County as a first-class visitor destination, and to enhance Flagler County’s brand and reputation.

PCFB operates under Florida State Statue 125.0104 and is funded exclusively by the Tourist Development Tax, which is also known as "bed tax".

A 5% tax is collected on all accommodations in Flagler County rented for less than six months.

PCFB works closely with the local industry to increase visitation through integrated programs targeting key markets. Local tourism businesses (aka partners) are encouraged to actively participate in all of the programs and outreach efforts. 

By identifying and showcasing what makes the area special and different from other destinations, the tourism team works together to deliver distinct and meaningful messaging to the traveling public. PCFB inspires and compels them to choose Flagler County as their destination for vacation, meetings and group events.